Dear viewer,

After having worked in the Fashion Industry for over 10 years, I felt like I wasn’t resonating with the way I was conducting my practice and needed a change of direction. Fortunately I came across the MA Critical Fashion Practices at Artez, applied and got accepted. I’m almost 1 year into the programme and I’m really loving the Artistic Research, however I realize that it’s unclear to me as to how I can live off of my critical practice. I decided to conduct a research where I ask the following questions in the hopes of finding answers and insights ::

Can Artistic Research Be Commodified? And if so, what does it to do the process?

I talk to Artists asking about the ways in which they are able to commodify their research, to Institutions to see what is needed to get funding or a seat at the table, and to many others who have more interesting stuff to say about all of this.

Transcript_Maisa_on_Can_Artistic_Research_Be_Commodified.pdf is a publication of a transcribed conversation with Maisa Imamović.

Maisa Imamović (BiH/NL, 1994) is a researcher, web designer/developer, and experimental educator. She critically studies the role of the single user and user behaviors generated by code. Text + Code are her main mediums. Her first book was published by the Institute of Network Cultures in 2022 where she is a senior researcher. In 2024, she obtained her MA degree at the California Institute of the Arts and was kindly supported by Prins Bernhard CultuurFonds. In the academic year 2024-2025, she taught creative coding and the history of cyberfeminism as an adjunct professor at USC Media Arts + Practice, UCLA Design Media Arts, ArtCenter Interaction Design, CalArts Integrated Media. She is a Ph.D. in Media Arts + Practice at the University of Southern California. Her second book entitled Maisa in Webland: Detouring UX Destinies was just published by Set Margins.